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Photo of the website of enSoie


Fashion business


It is hard to imagine Zurich without the tradition-steeped family business enSoie. It embodies a unique part of Zurich lifestyle. The studio, fashion and accessories label with its localities in the old town of Zurich has by now gained international renown. Besides clothes and scarfs, enSoie designs and produces ceramic articles, cushions, and jewellery. Founded by the mother and continued by the daughters, the ambitions family label works together with Partners in Appenzell, Kolkata and Pruskow. Sustainability stands at the very core of this label. The website - on which we are currently collaborating with Dominik Huber (Moiré) - functions as an online shop and conveys an insight into the family’s creative process.

Photo of the website of Gregory Gilber-Lodge

Gregory Gilbert-Lodge



Gregory Gilbert-Lodge is an award-winning illustrator, who lives and works in Zurich. Over the course of the last 20 years he realized a variety of internationally recognized projects.Among other things, Gregory Gilbert-Lodge created illustrations for Red Bull, Nike, Migros, Swiss International Airlines, VW, The Tate Modern, and Mercedes. His work has even been presented in the David Bowie exhibition and the V&A in London and Tokyo. He designed the Logo for the canton of Zurich and notable magazines such as GQ, NZZ, Zeit Magazin, Reportagen Magazin, and Das Magazin. The website which was created in collaboration with Atelier Pol features a wide range of illustration work. The illustrations are presented in a user-friendly image gallery. The portfolio website has an online shop where some of the iconographic screen prints can be ordered.

Photo of the website of Edition Patrick Frey

Edition Patrick Frey

Art book publisher


Beyond any doubt, Edition Patrick Frey has become one of the most important Swiss publishers of art books since its foundation in 1986 and enjoys an international reputation. Edition Patrick Frey serves as a platform for young, aspiring artists and thus engages in arts promotion. It also maintains long relations with renowned artists. In 2013, ATTRIBUTE implemented a new online shop for Edition Patrick Frey in collaboration with THierry Blancpain. The declared aim: To make the feel of art books perceptible online. The new shop is characterized by a timeless design and a clear page structure. The optimization of its usability is reflected in the tenfold increase in revenue. By now, Edition Patrick Frey is a long-standing partner of ATTRIBUTE. We refine the website and add new features on a regular basis.

jörg boner productdesign

jörg boner productdesign

Design Studio


In 2015, ATTRIBUTE realized a portfolio website for the designer Jörg Boner. The Swiss designer’s sketches are dedicated to reduction – a principle we mirrored in the conception and arrangement of the website. In his studio in Zurich, Jörg Boner develops lamps, furniture and other objects of everyday use. The strikingly minimalistic design captivates the use due to its innovation and elegance – as well as due to its functionality. Aside from the classical portfolio function the website provides an insight into the designer’s creative working process. Additionally, the site features a sober online shop. ATTRIBUTE worked out the overall concept, built prototypes and developed and implemented the online shop. The design was conceived of by Christof Täschler – based on a corporate indentity created by NORM.

Photo of the website of nasire


Moroccan leather webshop


The young, Zurich-based fashion label nasire designs and produces leather products of high quality. Their flagship product are precious and functional leather bags. All goods are being produced in Marrakech. The exchange between the two cities Zurich and Marrakech is an essential part of this project as Marrakech’s architecture has been a decisive source of inspiration for the design of the bags. nasire’s hallmark is the traditional moroccan tanning process. We developed an online shop featuring straightforward checkout for the lifestyle label from Zurich. The overall design of the website has been kept minimalistic – very much in contrast to the elaborate intro which presents visuals inspired by moroccan patterns. In 2016, we realized the website together with nasire.