The young, Zurich-based fashion label nasire designs and produces leather products of high quality. Their flagship product are precious and functional leather bags. All goods are being produced in Marrakech. The exchange between the two cities Zurich and Marrakech is an essential part of this project as Marrakech’s architecture has been a decisive source of inspiration for the design of the bags. nasire’s hallmark is the traditional moroccan tanning process. We developed an online shop featuring straightforward checkout for the lifestyle label from Zurich. The overall design of the website has been kept minimalistic – very much in contrast to the elaborate intro which presents visuals inspired by moroccan patterns. In 2016, we realized the website together with nasire.