jörg boner productdesign

jörg boner productdesign

Design Studio

In 2015, ATTRIBUTE realized a portfolio website for the designer Jörg Boner. The Swiss designer’s sketches are dedicated to reduction – a principle we mirrored in the conception and arrangement of the website. In his studio in Zurich, Jörg Boner develops lamps, furniture and other objects of everyday use. The strikingly minimalistic design captivates the use due to its innovation and elegance – as well as due to its functionality. Aside from the classical portfolio function the website provides an insight into the designer’s creative working process. Additionally, the site features a sober online shop. ATTRIBUTE worked out the overall concept, built prototypes and developed and implemented the online shop. The design was conceived of by Christof Täschler – based on a corporate indentity created by NORM.