Beyond any doubt, Edition Patrick Frey has become one of the most important Swiss publishers of art books since its foundation in 1986 and enjoys an international reputation. Edition Patrick Frey serves as a platform for young, aspiring artists and thus engages in arts promotion. It also maintains long relations with renowned artists. In 2013, ATTRIBUTE implemented a new online shop for Edition Patrick Frey in collaboration with THierry Blancpain. The declared aim: To make the feel of art books perceptible online. The new shop is characterized by a timeless design and a clear page structure. The optimization of its usability is reflected in the tenfold increase in revenue. By now, Edition Patrick Frey is a long-standing partner of ATTRIBUTE. We refine the website and add new features on a regular basis.